You’ll always find branded pens and notepads those unsung heroes on the tables at any business event. Though most people won’t remember what the keynote speaker wore, they will remember deleting the phone number of a new contact or that “eureka!,” idea in a clean, logo lined notebook matched with a smooth writing pen that feels just ideal in hand. That mixture makes a difference even though it sounds simple. In literal as well as symbolic terms.

Think on the most current conference attendance date. Did the freebies land up in a drawer or did you find yourself reaching for that pen even weeks later? Studies show that well known brands endure; promotional pens are kept on average for nine months. Nine months of your company’s name written on someone’s desk and in their hands! Matching pens and notepads maximizes this effect. Not only does consistent branding look fantastic, but it also offers a professional image, boosts confidence, and free from much effort keeps your organization front of mind.

There is fascinating psychology here. Consistency in branding draws attention to detail, much as on pencils and notepads when colors and logos match. It shows your sensitivity. Most typically without awareness, people pick it up. Little signals define your brand much as a matching set does. Little things say a lot and count.

Not forget customizing either. Basic pen and pad keepsakes or even a talking point can be made using conference hashtags or event specific inscriptions. Add eco-friendly products; you will have talking points stressing your commitment to sustainability as well. It comes out that over 66% of consumers find environmentally friendly marketing materials appealing. Eco-friendly or recycled paper notepads and biodegradable pencils tell your story before you start the pitch.

Color travels great distances as well. Scientific study indicates that some colors alter mood and memory. Blue and green, for instance, suggest confidence and calm; red grabs and demands attention. Worked with corporate colors, a visually harmonic set counteracts these psychological effects.

In a room full of decision-makers, you want your logo stamped on a quality pen next to the relevant notepad. It says you are thinking business. You are prepared, neat, and ready to make small but significant investments. For that you will be remembered.

So steer clear of the generic present the next time you are organizing an occasion. Select complementary branded pens and notepads that appeal to you even in another room. One little step at a time, this kind of detail sets you apart from the crowd, gets you noticed, and keeps your brand close.